Strategy and Planning 

Campaign and Communications

• AWS InCommunities

  • Discovery and Strategy/UX Recommendations

• IEHP Medicare/Medicaid Plan

  • Discovery Workshop (empathy maps, user flows, audits)

  • Content Audit (Qualitative, by page and element)

  • Content Strategy and Style Guide

  • Sitemap and Content Tagging System

  • Content Planning

  • Dev-friendly Content Spreadsheet (for new and migrated content)

  • IEHP Foundation Page Content Template

  • Research/Strategy + Homepage and CRC Before and After

  • IEHP Governance Planning

  • Content Rules and Standards (for governance)

  • Launch Communications Plan

  • Start-to-Finish Presentation

• Women’s Health Associates

  • Post-Pandemic Campaign recommendation

• SoCalGas

  • Audit, Strategy and Content Pillars

  • Copy Doc

• Forward Greens

  • Data-Insights and Campaign Deck

• First Interstate Bank

  • POV and Brief

• Oregon Must Vote launched in 2018. I collaboratively wrote and edited the

  •   Brief, Endorsement Request, Influencer Notice

• Portland Housing Bureau

  • Communications Strategy, Stakeholder Engagement, and Plan Documentation

    (interrupted by Pandemic)

• Norwich Pro University

  • Strategy, Tactics, Execution

  Oregon Humanities

  • 3 -Year Strategic Plan

Content-UX

• Smartsheets Customer Experience Research and Database (via Fresh) wanted to establish CX Function with story repository and JTBD analysis.

  • Deliverable Deck

  • Database (by category and use pattern)

• Care.com asked Uncorked to adjust the rules of engagement for their caretaker-matchmaking app

  • Persona Guide and UX Maps and Guidelines

Content-Brand (for websites, email, and social)

• Oregon College Savings Plan (Start-to-Finish 2018/2019):

  • Discovery→ Strategy→Branded Style Guide→Organic Social Guide→Editorial Calendar

  • 2019-2020 Assessment, Strategy Adjustment, and Personas

• Oregon ABLE Program: 

  • Discovery and Strategy

• Emerson Collective 

  • Priorities Brief 

  • Microsite Recommendation.

• Pilot House Brewery

  • Planning Experience

  • Discovery Takeaway Recommendations