Recently (2024-current), I’ve had the chance to collaborate with some incredible teams on work that’s super meaningful—supporting Pickathon, Caldera Arts, the Oregon Health Authority (via Metropolitan Group), and MenoGlobal through a mix of strategy, storytelling, and systems thinking. Across these projects, I’ve focused on increasing access through clear, person-first communications, rooted in research and shaped by the people the work is meant to serve.
A group of volunteer culture influencers asked me to author a communications strategy, providing narrative and media direction for a non-violent civic response to federal troop deployment. Here’s that brief.
Pickathon is a purpose-driven music and arts festival in Oregon, dedicated to building community, celebrating creativity, and modeling sustainable, forward-thinking approaches to live events. Throughout the festival, I built a live storytelling stream (as well as the spreadsheet container for)—218 posts across Facebook, Instagram, YouTube Shorts, and TikTok—that spotlighted not just cash sponsors, but the food and drink makers, wellness providers, writers, and chefs who help shape Pickathon’s culture, bringing the festival’s spirit to life for thousands onsite and online.
Caldera Arts is a nonprofit that nurtures the creativity of young people from underserved communities through immersive art and nature-based experiences. I collaborated closely with the Executive Director to build The Caldera Compendium, a board-focused, source-of-truth document that provides (1) clarity regarding organizational position, and (2) fundraising support. I’ve also developed press releases, distribution strategies, plans for exclusive magazine placements, thought leadership presentations, and as-needed communication plans (such as surveys and media contact trackers). I also directed Caldera’s 2025-2026 crisis communications and media planning.
Metropolitan Group is a social change agency that partners with mission-driven organizations to advance equity, justice, and sustainability through strategic communications, organizational development, and advocacy. They brought me in to support their client, the Oregon Health Authority, in developing a home care workforce recruitment campaign. We collaborated with home care professionals and advocates to build messaging rooted in truth—reflecting the dignity, challenges, and systemic inequities within the caregiving profession. I led the initial, first phase research and insights effort, including a content audit and comparative site audit.
MenoGlobal is a global alliance dedicated to advancing menopause equity by shaping policy, funding research, and elevating awareness of menopause as a public health, economic, and gender equity issue. Through cross-sector collaboration and bold advocacy, we ensure that women experiencing menopause are seen, supported, and centered in global health agendas. I’m working on launch strategy, content, and communications. Feel free to read the full website’s content edit and redesign or dive into this Content and Copy Best Practices.