I was hired by the Inland Empire Health Plan—the largest not-for-profit Medicaid/Medicare plan in the nation—to develop strategy, content design, communications, and governance materials for their new website. This start-to-finish project included:

• Discovery Workshop (empathy maps, user flows, audits)

• Content Audit (Qualitative, by page and element)

• Content Strategy and Style Guide

• Sitemap and Content Tagging System

• Content Planning

• Dev-friendly Content Spreadsheet (for new and migrated content)

• IEHP Foundation Page Content Template

• Research/Strategy + Homepage and CRC Before and After

• IEHP Governance Planning

• Content Rules and Standards (for governance)

• Launch Communications Plan

• Start-to-Finish Presentation