FINE is a brand agency for the digital age. Their mantra, "Bring Friends," is a rallying call to clients who want deep, meaningful, and authentic relationships. They're a media-agnostic group with verticals that include wineries, cannabis, financial services, and cybersecurity.
I spearheaded strategies, messaging platforms, and content development for brand projects with digital and analog extensions. Clients included Kimpton Hotels and Restaurants, Provenance Developers, Pruf Cultivar, Helia Fields, and Saint Michele Wineries.
I conducted research and developed partial content for Pruf Cultivar's content strategy. Pruf Cultivar is a cannabis brand seeking to elevate public perceptions of its product.
I also collaborated with the design team to develop this messaging platform for Helia Fields, another cannabis brand whose aim is to infuse the narrative with whimsy and human connection.
I created the content for this brand brochure advertising vacation homes in Grand Cayman. As well as the content for this presentation deck to PAE Architects, a global firm specializing in environmentally sustainable design. We built this in response to a request that we concept and create a "look and feel" for their 50th anniversary.
I did a good amount of internal branding work at FINE. For example, I met with stakeholders, researched documentation, and developed (with the Communications Director and Digital Design Director) content for:
Finally, I developed case study content (to be posted) on cannabis, the financial industry, Saint Michele Wineries, and Kimpton Hotels.