I was brought onto the Indeed Small to Medium Business (SMB) team as a Senior Content Strategist to build strategic frameworks, persona, user insights, style guides, and project management strategy/process. Everything I did there laddered up to their earnest efforts to more deeply support their audience…to provide an easy-to-use, effective, one-stop platform that served as a kind of “hiring partner,” to folks who more often than not wore multiple hats, lacked hiring expertise, and needed to trust that their paid partner would get them the best person for the job.
Content Strategy for How-To Videos
Content/Audience-Based Strategy for Reactivation Campaign (slides 4-8)