FINE
FINE is a brand agency for the digital age. Their mantra, "Bring Friends," is a rallying call to clients who want deep, meaningful and authentic relationships. They're a media-agnostic group whose vertical foci include wineries, cannabis, financial services, cybersecurity.
I spearheaded strategies, messaging platforms and content development for brand projects with digital and analog extensions. Clients included Kimpton Hotels and Restaurants, Provenance Developers, Pruf Cultivar, Helia Fields, Saint Michele Wineries.
I conducted research and developed partial content for Pruf Cultivar's content strategy. Pruf Cultivar is a cannabis brand seeking to elevate public perceptions of their product.
I also collaborated with design to develop this messaging platform for Helia Fields, another cannabis brand whose aim is to insert whimsy and human connection into the narrative.
I created the content for this brand brochure advertising vacation homes in Grand Cayman. As well as the content for this presentation deck to PAE Architects, a global firm specializing in environmentally sustainable design. We built this in response to a request that we concept and create "look and feel" for their 50th anniversary.
I did a good amount of internal branding work at FINE. For example, I met with stakeholders, researched documentation and developed (with the Communications Director and Digital Design Director) content for:
Finally, I developed content for case studies (to be posted) on cannabis, the financial industry, Saint Michele Wineries, Kimpton Hotels.